• Customer Satisfaction
    Keeping customer satisfaction is our 1st priority.
  • Unique Services
    We promote smaller boutique brands not available at Ulta, Beauty Brands or grocery stores.
  • Education Based
    We need to be informative to the hairdressers that buy products from us.
  • Earning Your Business
    We strive to provide honest products & education to fit hair professionals every day needs.
    I also tell stylist I work with regularly, “Thank you for allowing us to earn your business.”

PRORITUALS Blue Lightener

An off the scalp, blue-based, lightening powder with a pleasant apple scent. With a mix ratio of 2 to 1, this easy to mix & apply dust-free lightener will give you up to 6 levels of lightening with less damage. It stays moist
with low swell & has predictable results, but it is necessary to check every FIVE minutes until the
desired amount of lift has been achieved. The thick creamy consistency of the lightener
will help ensure foils will not slip & that balayage is simple & easy.


16 oz