• Customer Satisfaction
    Keeping customer satisfaction is our 1st priority.
  • Unique Services
    We promote smaller boutique brands not available at Ulta, Beauty Brands or grocery stores.
  • Education Based
    We need to be informative to the hairdressers that buy products from us.
  • Earning Your Business
    We strive to provide honest products & education to fit hair professionals every day needs.
    I also tell stylist I work with regularly, “Thank you for allowing us to earn your business.”

ASP Platinum Ice

Ammonia-free crème lightener that provides up to 8 levels of lift, is suitable for all lightening techniques, including on-scalp.


8.5 oz