Best Sellers
PRORITUALS Color Protect Shampoo
Gently cleanses & protects the hair from color fading while securing color integrity for long-lasting color results & glossy, vibrant hair.
12 oz
PRORITUALS Power Platinum 9 Lightener
A dust-free lightener that gives up to 9 levels of lift, its fast-acting high lift formula has low ammonia, an anti-yellowing effect, & protects bonds for increased strength.
16 oz
UP Lash UP Eyelash System
A double patented eyelash system that will give you longer eyelashes in 3-4 weeks.
UP Re-UP Salon Treatment
TREATMENTA professional salon treatment designed to smooth & eliminate frizz for up to 2 months without the use of harsh chemicals.
6 oz
UP Curl UP Spray
A weightless curl rejuvenator that tightly realigns the cuticle to seal in color & restore vibrant bounce to the curl while adding shine, thermal, & chlorine protection.
8 oz
INCA GLOW After Glow Moisturizing Conditioner
Daily conditioner enriched with cotton seed oil, organic kernel oil which is known for its fatty acids moisturizing the hair. This conditioner hydrates, detangles, protects, & shines the hair.
8 oz / 33 oz
INCA GLOW Try Me Kit
1-Inca Glow 4 oz1-Inca Glow Platinum 4 oz2-Pre-Glow Clarify Shampoo 4 oz
INCA GLOW Smoothing Complex
INCA GLOW is the first smoothing system of its kind formulated will all natural, organic ingredients. Formulated with 11 organic amino acids to ensure perfect smooth hair INCA GLOW is 100% safe for all types of hair. Benefits also include:
No formaldehyde, no harsh odors or smells, & no burning or irritation to the scalp
PLATINUM formula has an added violet pigment to tone unwanted yellow ...
Milk_Shake Light Catcher Moonlight
Lifts up to 9 levels Suitable for all lightening techniques, both using support or freehandIdeal for highlight regrowth/touch ups.
17.64 oz
Milk_Shake Light Catcher Starlight
Lifts up to 8 levels Ideal for lightening techniques with support
17.64 oz
Milk_Shake Light Catcher Sunlight
Lifts up to 7 levels Ideal for freehand lightening techniques.
14.11 oz
Milk_Shake Light Catcher Oxidizing Emulsion 40 Vol
Oxidizing emulsion with a creamy texture for easy blending.
33.8 oz
Milk_Shake Light Catcher Light Layers
Gives up to 4-5 levels of lift to lengths & ends when applied to untreated hair & up to 2-3 levels of lift on previously color-treated hair. Adds touches of light & movement throughout your blondes.
3.4 oz
Milk_Shake Light Catcher Lift & Balance
Covers grey, lifts 4-5 levels with an even & natural-looking result, should be used on up to 30%-70% greys, ideal for natural base levels 6 (dark blond) or lighter,.01 / NA (Winter Morning).13 / AG (Desert Sun).03 / NG (Golden Hour)
3.4 oz
Milk_Shake The Gloss Acidic Colour
An oil-based acidic ph demi-permanent color treatment that delivers beautiful color tones without mortifying hair’s natural structure. This unique color treatment deposits color, increased shine, & improves the overall health of the hair.
Perfect for toning,
Ammonia free
Covers up to 50% grey
Lasts 15-20 washes
7 tonal families
38 shades
1 Neutral
2.03 oz / 8.4 oz
Milk_Shake Illuminate Lightening Oil
A lightening, conditioning oil that acts gently on the hair, to lighten hair up to 3-4 levels according to the combined oxidizer, ideal for those who want more intense lightening effects that look natural.
10.1 oz
Milk_Shake Illuminate Quick Light
A treatment with immediate results that lightens hair in a few minutes without needing to rinse the hair, ideal for those clients who don’t want a strong lightening effect but a delicate illuminating effect on their hair.
6.8 oz
Milk_Shake Illuminate Pure Pigment
A concentrated coloring for untreated or color-treated hair. Gives color tones & illuminates the hair with creative chromatic effects. Mix the chosen pigment with QUICK LIGHT, apply the formula to the hair & flat iron into the hair to have immediate, intense & vibrant color. Available in: Gold, Red, Blue, Violet, Copper, & Brown.
3 oz
Milk_Shake Lifestyling Amazing Curls & Waves
An ultra-light spray that:
Supports & defines curls
Gives a natural finish, with weightless volume
Removes frizz
Protects from humidity
Gives shine
Protects color from fading
Prolongs wavy & curly hairstyles
1.7 oz / 6.8 oz
Milk_Shake No Inhibition Multicolor Permanent Color
A unique permanent color extremely easy to mix & makes hair look younger & healthier, providing brilliantly radiant, rejuvenated hair.
18 tonal families, 99 shades
MultiChrome Age Defense, Minimal ammonia content, beeswax, Vitamin C
Mixing Ratio 1+1½
High Lift 1+2 ½ * 100% Grey coverage
3.4 oz / 33.8 oz
Milk_Shake SOS Roots
An instant hair touch up spray for roots with a natural-looking effect without staining or leaving residue, gives instant & total coverage to greys.
Black, Dark Brown, Brown, Light Blond, Blond, & Mahogany
Each is 2.5 oz
Milk_Shake Active Yogurt Milk Mask
A conditioning mask that moisturizes natural or color-treated hair, hydrating & nourishing slightly dry hair, leaving stronger & shiner hair.
8.4 oz / 16.8 oz
Milk_Shake Active Milk Mask
A restructuring mask that strengthens dry or damaged hair, nourishing & moisturizing the hair structure, leaving hair soft & extends color life.
8.4 oz / 16.8 oz