PRORITUALS Smoothing Balm
Controls frizz & unruly volume by closing hair cuticles while locking out humidity for an all-day silky-smooth style.
6.8 oz
PRORITUALS Power Sculpt Active Hold Gel
Multipurpose volumizing gel that acts as a curl activator, retaining shape & curl & can be used to style & hold men’s hair & shorter styles.
6.8 oz
PRORITUALS Volume & Texture Foam
Adds lift, body, & texture to hair to give hair that “day at the beach” look.
6 oz
PRORITUALS Hydrate Treatment
A deep moisturizing treatment for dry, dehydrated hair that creates luxurious softness & helps strengthen the hair.
6.8 oz
PRORITUALS Glow Shine
Provides instant shine without adding weight, & tames frizz forall hair types.
4 oz
PRORITUALS Ego Boost Texture Powder
Delivers instant all-over volume & texture, evenly disperse a light veil of product onto the root to create maximum boosting lift, separation, & mattifying effect.
1 oz
PRORITUALS Dream Oil
Add to styling or conditioning protects to control texture & frizz while sealing the cuticle.
4 oz
PRORITUALS ColorFuel
Instantly smooths frizzy hair & helps shield hair from harmful sun exposure & ensures vibrant color by closing the hair cuticle after color services.
8 oz
PRORITUALS Color Protect Clarifying Shampoo
Removes impurities from hair without stripping out natural oils.
12 oz
PRORITUALS Color Protect Conditioner
Leaves color-treated hair smooth & shiny while reducing cuticle swelling. It detangles, protects, conditions, & helps repair hair, moisturizing & protecting color from fading.
12 oz
PRORITUALS Color Protect Shampoo
Gently cleanses & protects the hair from color fading while securing color integrity for long-lasting color results & glossy, vibrant hair.
12 oz
PRORITUALS Power Platinum 9 Lightener
A dust-free lightener that gives up to 9 levels of lift, its fast-acting high lift formula has low ammonia, an anti-yellowing effect, & protects bonds for increased strength.
16 oz
UP Lash UP Eyelash System
A double patented eyelash system that will give you longer eyelashes in 3-4 weeks.
UP Re-UP Salon Treatment
TREATMENTA professional salon treatment designed to smooth & eliminate frizz for up to 2 months without the use of harsh chemicals.
6 oz
UP Curl UP Spray
A weightless curl rejuvenator that tightly realigns the cuticle to seal in color & restore vibrant bounce to the curl while adding shine, thermal, & chlorine protection.
8 oz
INCA GLOW After Glow Moisturizing Conditioner
Daily conditioner enriched with cotton seed oil, organic kernel oil which is known for its fatty acids moisturizing the hair. This conditioner hydrates, detangles, protects, & shines the hair.
8 oz / 33 oz
Milk_Shake Light Catcher Moonlight
Lifts up to 9 levels Suitable for all lightening techniques, both using support or freehandIdeal for highlight regrowth/touch ups.
17.64 oz
Milk_Shake Light Catcher Starlight
Lifts up to 8 levels Ideal for lightening techniques with support
17.64 oz
Milk_Shake Light Catcher Sunlight
Lifts up to 7 levels Ideal for freehand lightening techniques.
14.11 oz
Milk_Shake Light Catcher Oxidizing Emulsion 40 Vol
Oxidizing emulsion with a creamy texture for easy blending.
33.8 oz
Milk_Shake Light Catcher Light Layers
Gives up to 4-5 levels of lift to lengths & ends when applied to untreated hair & up to 2-3 levels of lift on previously color-treated hair. Adds touches of light & movement throughout your blondes.
3.4 oz
Milk_Shake Light Catcher Lift & Balance
Covers grey, lifts 4-5 levels with an even & natural-looking result, should be used on up to 30%-70% greys, ideal for natural base levels 6 (dark blond) or lighter,.01 / NA (Winter Morning).13 / AG (Desert Sun).03 / NG (Golden Hour)
3.4 oz
Milk_Shake The Gloss Acidic Colour
An oil-based acidic ph demi-permanent color treatment that delivers beautiful color tones without mortifying hair’s natural structure. This unique color treatment deposits color, increased shine, & improves the overall health of the hair.
Perfect for toning,
Ammonia free
Covers up to 50% grey
Lasts 15-20 washes
7 tonal families
38 shades
1 Neutral
2.03 oz / 8.4 oz