Best Sellers
OYA Refine
A touchable & layerable fast-drying hairspray giving a flexible & lasting natural hold with every application.
7.5 oz
OYA Finit
A luminous, quick-drying, firm hold spray designed to repel humidity & keep hair hydrated for an all-day hold.
7.5 oz
OYA Glow
A lightweight finishing shine spray designed to provide lustrous shine without leaving behind a greasy feel.
6.8 oz
OYA Reflect
A lightweight & lost lasting shine serum designed to provide a sleek, glossy finish.
1.7 oz
OYA Bungee
A fiber mousse designed to create invisible support, providing hair with flexible body, volume, & luminous shine.
11 oz
OYA Contour
A weightless mousse designed to condition, control frizz, & adding volume to define texture & curls.8.75 oz
OYA Textyle
A texturizing finishing spray that builds stunning volume & texture while keeping the hair touchable & manageable.7.4 oz
OYA Shield
A thermal heat protectant that prevents damages from thermal heating tools while retaining moisture, building strength & resilience.
8 oz
OYA Suede
A weightless blow dry styling cream designed to smooth, build body, & enhance definition for a silky finished style. New features include:
Anti-humectant to manage frizz
Added hold for style control
Improved fragrance
New airless pump dispenser
5.1 oz
OYA Rogue
A texturizing paste designed to provide a super strong hold while leaving the hair with a satin finish.
4 oz
OYA Elixir
A reconstructive additive designed to penetrate the hair cuticle & reconstruct from within, promoting strong, shiny, naturally healthy hair. Intermolecular bonding connects protein molecules inside the cuticle & cortex, dramatically reducing breakage. Convenient, easy to use one-step process with no additional processing time necessary & absolutely no change in formula needed
1.7 oz...
OYA Shampoo
Works to revive hair with its rich & moisturizing formula, while gently removing impurities without ever affecting the hair color.
8 oz / Liter
Oya Conditioner
Made to detangle, nourish, smooth, & protect normal & color-treated hair, formulated to promote color vibrancy & to strengthen the hair.
8 oz / Liter
OYA Clarity Shampoo
Gently removes buildup from chlorine, hard water minerals & styling products from color treated hair while maintaining strength & vibrancy.
8 oz / Liter
OYA Platinum Shampoo
Supports cool tones while adding shine & neutralizes golden tones (great for toning).
8 oz / Liter
OYA Treatment
Hair mask penetrates deeply to condition & moisturize hair while reviving damaged strands to protect color treated hair.
6.8 oz
OYA Leave In Conditioner
Conditions, increases shine, controls frizz, promotes color radiance, & adds a subtle boost of volume while detangling.
8 oz
OYA Awake & Revamp (Dry Shampoo)
With this dry duo eliminate minerals, leaving it feeling clean with extra volume & detangles, softens, & adds shine to the hair in between washes.
Awake 5.3 oz
Revamp 8.5 oz
OYA Cashmere
A leave-in split-end treatment designed to mend damaged ends. Kerabead technology uses micro encapsulated keratin derived from seaweed & natural wool to target troubled areas. Sea Kale, Hydrolyzed Silk, & Baobab Oil promote strength & shine.
2.7 oz
Milk_shake Activating, Intensive, & Light Emulsion
Activating Emulsion has a gentle action on hair & scalp with a working volume of 8%,
Intensive Activating Emulsion is formulated to seal color & condition with a working volume of 18%.
Light Activating Emulsion when used in combination with the new pastel shades for more radiant color with a working volume of 1%.
All Activating Emulsions 32.1 oz
Milk_Shake Color Specifics Pro-Color Equalizer
PRO-COLOR EQUALIZER Strengthens the hair structure before coloring, ensuring a consistent color result.
8.4 oz.
Milk_Shake Color Specifics Powerful Protector
POWERFUL PROTECTOR Prevents color stains & protects from irritations on the skin during the color service.
8.4 oz
Milk_Shake Color Specifics Acid Color Sealer
ACID COLOR SEALER A post-color acidifier that seals in the color after the service with conditioning agents that make the hair soft.
6.8 oz
Milk_Shake Color Specifics Instant Remover
INSTANT REMOVER A gentle skin cleanser that eliminates any residue left on the skin.
8.4 oz