Best Sellers
OYA Permanent Hair Colors
70 colors, with 11 intermixable series
4 series designed for 100% gray coverage.
All capable of lifting & depositing up to 4 levels.
Mixing ratio 1:1 High lift 1:2.3.17 oz.
OYA Demi-Permanent Hair Colors
43 colors, support strong healthy hair.
A clear shade for shine service that promotes resilience, conditions, & color retention.
Mixing ratio 1:1 High lift 1:2.
3.17 oz
OYA Wild Direct Dye Hair Color
Advanced Direct Dye for vibrant shiny color results that last up to 20 washes
Organic ingredients promotes shine, moisture, & premature color fading.
Add clear to make pastel tones.
3.17 oz
OYA Bump & Tone Permanent Color
7 pastel permanent toners for pre-lightened blonde hair.
Neutralize & enhance blondes that are able to achieve up to 1½ levels of additional lift.
Mixing ratio 1:2
3.17oz
OYA Lotions (Developers)
10 volume (3%) grey deposit
20 volume (6%) Up to 2 levels
30 volume (9%) Up to 3 levels
40 volume (12%) Up to 4 levels
5 volume (1.5%) deposit only
All Lotions 32 oz
OYA 7 Lightening Powder
Achieve up to 7 levels of lift. Gentle formula for quick controlled blonding.
16 oz
OYA 9 Lightening Powder
Up to 9 levels of lift
Infused with organic ingredients that protect & condition the scalp & hair.
Mixing ratio 1:2 off & on the scalp & foiling
Mixing ratio 1:1.5 for freehand balayage16 oz.
Milk_Shake Creative Conditioning Permanent Color
18 Intermixable Tonal Series
Milk proteins, blueberry extract, sunflower oil, & honey.
Mixing Ratio 1+1½ High Lift 1:2
3.4 oz. Tube
Milk_Shake Smoothies Conditioning Semi-Permanent Color
41 Ammonia-Free Tonal Series
Milk proteins fruit, honey, & Cocoa extracts.
Mixing ratio 1 ½ . High Lift 1:2
3.4 oz. Tube
Milk_Shake 9 Minute Conditioning Permanent Color
36 Intermixable Tonal Series
Hyper-fermented daisy extract
Mixing Ratio 1:1 High Lift 1:2
3.4 oz. Tube
Milk_shake Oxidizing Emulsion
5 volume (1.5%) Recommended for Decologic Tone Controller range.
10 volume (3%) grey deposit
20 volume (6%) Up to 2 levels
30 volume (9%) Up to 3 levels
40 volume (12%) Up to 4 levels
All Emulsions 32.1 oz
Milk_shake Activating, Intensive, & Light Emulsion
Activating Emulsion has a gentle action on hair & scalp with a working volume of 8%,
Intensive Activating Emulsion is formulated to seal color & condition with a working volume of 18%.
Light Activating Emulsion when used in combination with the new pastel shades for more radiant color with a working volume of 1%.
All Activating Emulsions 32.1 oz
Milk_Shake Colored Whipped Cream
A temporary, colored conditioning foam that enhances the tones of your own hair color to revive hair color in color-treated hair, maintains hair radiance at home & maximizes hair shine.
Colors: Golden Blond, Beige Blond, Cooper, Rose Brown, Light Pink, Light Red,Light Blue, Violet, Cold Brunette, Warm Brunette, Light Grey, & Intense Grey
Each is 3.4 oz.
Milk_Shake Direct Color
A gel-based, ammonia-free direct color that conditions & gives dynamic, bright, versatile hair color temporarily for those who want to add a fun pop a color without the commitment! Choose from 20 colors. Add Clear to create pastels for endless possibilities.
3.4 oz
Milk_Shake Color Specifics Pro-Color Equalizer
PRO-COLOR EQUALIZER Strengthens the hair structure before coloring, ensuring a consistent color result.
8.4 oz.
Milk_Shake Color Specifics Acid Color Sealer
ACID COLOR SEALER A post-color acidifier that seals in the color after the service with conditioning agents that make the hair soft.
6.8 oz
Milk_Shake Color Specifics Color Split
COLOR SPLIT An additive that allows overlapping of different shades without needing foils & with no smearing or staining.
3.4 oz
Milk_Shake Lightening Powder
LIGHTENING POWDER A dust-free powder for hair lifts up to 6 levels that leaves hair conditioned, manageable, & radiant.
17.64 oz
Milk_Shake Blue Lightening Powder
BLUE LIGHTENING POWDER A dust-free powder for hair lifts to 6 levels that also reduces warm tones.
35.27 oz / 70.55 oz
Milk_Shake Clay Balayage Lightener
CLAY BALAYAGE LIGHTENER For freehand techniques that lifts hair up to 4 levels without staining or needing additional support to section.
14.11 oz
Milk_Shake Decologic Total Roots Lightener
TOTAL ROOTS LIGHTENER A gentle, ammonia-free lightening cream for roots, lengths, &ends for up to 5-6 levels of lift.
1.7 oz / 7 oz
Milk_Shake Decologic Tone Controller
TONE CONTROLLER A gentle, efficient toning gel that gives perfect tone control after lightening very light levels.Available in: Peach Rose, Milk Mint, Smokey Grey, Amethyst Grey, Light Ash Blond, Natural Blond, White, &Platinum.
2 oz
Milk_Shake Colour Maintainer Deep Conditioning Mask
Intensive maintenance conditioner for color protection & nourishment.
6.8 oz / 16.9 oz
PRORITUALS Hair Color Cream
PRORITUALS Hair Color Cream is the only color known patented ChromaPrism technology. ChromaPrism technology allows for deeper, longer-lasting color results that help condition the hair & provides maximum protection to promote improved hair & scalp conditions. It also contains a double pigment system, giving the colorist the maximum amount of available dye at every level, in every tone ...