Best Sellers
OYA Platinum Shampoo
Supports cool tones while adding shine & neutralizes golden tones (great for toning).
8 oz / Liter
OYA Clarity Shampoo
Gently removes buildup from chlorine, hard water minerals & styling products from color treated hair while maintaining strength & vibrancy.
8 oz / Liter
Oya Conditioner
Made to detangle, nourish, smooth, & protect normal & color-treated hair, formulated to promote color vibrancy & to strengthen the hair.
8 oz / Liter
OYA Shampoo
Works to revive hair with its rich & moisturizing formula, while gently removing impurities without ever affecting the hair color.
8 oz / Liter
OYA Elixir
A reconstructive additive designed to penetrate the hair cuticle & reconstruct from within, promoting strong, shiny, naturally healthy hair. Intermolecular bonding connects protein molecules inside the cuticle & cortex, dramatically reducing breakage. Convenient, easy to use one-step process with no additional processing time necessary & absolutely no change in formula needed
1.7 oz...
OYA 9 Lightening Powder
Up to 9 levels of lift
Infused with organic ingredients that protect & condition the scalp & hair.
Mixing ratio 1:2 off & on the scalp & foiling
Mixing ratio 1:1.5 for freehand balayage16 oz.
OYA 7 Lightening Powder
Achieve up to 7 levels of lift. Gentle formula for quick controlled blonding.
16 oz
OYA Lotions (Developers)
10 volume (3%) grey deposit
20 volume (6%) Up to 2 levels
30 volume (9%) Up to 3 levels
40 volume (12%) Up to 4 levels
5 volume (1.5%) deposit only
All Lotions 32 oz
OYA Bump & Tone Permanent Color
7 pastel permanent toners for pre-lightened blonde hair.
Neutralize & enhance blondes that are able to achieve up to 1½ levels of additional lift.
Mixing ratio 1:2
3.17oz
OYA Wild Direct Dye Hair Color
Advanced Direct Dye for vibrant shiny color results that last up to 20 washes
Organic ingredients promotes shine, moisture, & premature color fading.
Add clear to make pastel tones.
3.17 oz
OYA Demi-Permanent Hair Colors
43 colors, support strong healthy hair.
A clear shade for shine service that promotes resilience, conditions, & color retention.
Mixing ratio 1:1 High lift 1:2.
3.17 oz
OYA Permanent Hair Colors
70 colors, with 11 intermixable series
4 series designed for 100% gray coverage.
All capable of lifting & depositing up to 4 levels.
Mixing ratio 1:1 High lift 1:2.3.17 oz.
OYA Rogue
A texturizing paste designed to provide a super strong hold while leaving the hair with a satin finish.
4 oz
OYA Suede
A weightless blow dry styling cream designed to smooth, build body, & enhance definition for a silky finished style. New features include:
Anti-humectant to manage frizz
Added hold for style control
Improved fragrance
New airless pump dispenser
5.1 oz
OYA Shield
A thermal heat protectant that prevents damages from thermal heating tools while retaining moisture, building strength & resilience.
8 oz
OYA Textyle
A texturizing finishing spray that builds stunning volume & texture while keeping the hair touchable & manageable.7.4 oz
OYA Contour
A weightless mousse designed to condition, control frizz, & adding volume to define texture & curls.8.75 oz
OYA Bungee
A fiber mousse designed to create invisible support, providing hair with flexible body, volume, & luminous shine.
11 oz
OYA Reflect
A lightweight & lost lasting shine serum designed to provide a sleek, glossy finish.
1.7 oz
OYA Glow
A lightweight finishing shine spray designed to provide lustrous shine without leaving behind a greasy feel.
6.8 oz
OYA Finit
A luminous, quick-drying, firm hold spray designed to repel humidity & keep hair hydrated for an all-day hold.
7.5 oz
OYA Refine
A touchable & layerable fast-drying hairspray giving a flexible & lasting natural hold with every application.
7.5 oz